A Conversation With Jaime Pinto, Software Group’s Recently Appointed Chief Commercial Officer for Africa On Delivering Digital Transformation For Inclusive Financial Services.

Moses Kemibaro
2 min readOct 29, 2022

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This is a conversation I had with Jaime Pinto who was recently promoted to the position of Chief Commercial Officer of the Software Group. Jaime is an interesting person who has worked in technology-related businesses for decades across many regions and markets both as an entrepreneur and as a senior corporate leader.

He has a rich professional background in digital payments and financial solutions as well as mobile banking and mobile money in Africa, Asia, and Europe. Jaime also happens to be a polyglot and is fluent in English, French, Portuguese, Spanish, and Italian! Jaime is remarkably well-traveled in Asia and Africa meaning he can truly appreciate the nuances of delivering digital payments and financial services for those at the bottom of the pyramid for his clients.

The Software Group as a business works closely with banks, co-operatives, fintech, and all sorts of businesses in the financial services space to help them achieve digital transformation. As I spoke to Jaime in detail during our conversation, it occurred to me that the Software Group essentially operates as a financial services technology ecosystem that connects a myriad of financial platforms and interfaces that enable their customers and partners to deliver services at scale in a truly inclusive manner — including even working with their competitors!

As a result, the Software Group has made inroads globally but in particular in markets like Africa where mobile is key in the delivery of digital banking, financial services, and Insurance (BFSI). Indeed, the Software Group has enjoyed global recognition for the solutions it has deployed in more than 70 countries from 9 regional offices serving customers like the Gates Foundation, MasterCard & MasterCard Foundation, International Finance Corporation (IFC), Fidelity Bank in Nigeria, Commercial International Bank Egypt as well as the KCB Bank Group in East Africa.

In Kenya and East Africa, the Software Group has worked with some of the largest and smallest players in the financial services space enabling agency banking for the masses as well as mobile banking and insurance channels. Jaime in particular has been instrumental in ensuring that the Software Group is able to meet customers’ needs for unique financial services technology offerings that work well in Africa given our unique and sometimes challenging market conditions and consumer realities.

Software Group is driving the financial services inclusion agenda in Kenya and Africa in a way that works and leverages the best of digital transformation for its customers. Have a listen and I hope you enjoy our conversation! @ https://bit.ly/3fpijiN

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Moses Kemibaro

20+ years driving businesses in Kenya & Africa as pure digital passion. A family man & curious by nature :)