[New Video & Audio Podcast] The Art & Science of (Digital) Content Monetisation In Kenya, East Africa & Beyond.

I had the opportunity to facilitate a training session on content monetization at the Aga Khan University’s Graduate School of Media and Communications in Nairobi. The participants, from various parts of East Africa, are currently attending Masters Degree Programs at the University.

My session was a key part of their learning to better understand the nuances around effective and efficient content monetization in the context of digital media and platforms — drawing on both local and international examples to present practical, applicable strategies, and tactics.

Here is a summary of the key areas we covered from the content monetization training session:

1. Diverse Monetization Models.

Advertising: Generate revenue through ads placed within content.

Subscriptions: Offer premium content for a recurring fee.

Affiliate Marketing: Earn commissions by promoting third-party products.

Community Engagement: Monetize through exclusive interactions within a dedicated community.

Licensing: Sell the rights to use content to other businesses.

Brand Partnerships: Partner with companies to promote their products or services.

Non-Content Based Activities: Utilizing expertise to offer consulting, coaching, hosting events, speaker engagements, co-branding businesses, co-creating businesses, etc.

2. Platform-Specific Strategies.

Platforms like YouTube, Twitch, Patreon, and Substack provide unique tools that cater to different types of content and monetization approaches. Understanding the strengths and limitations of each platform can maximize revenue potential.

3. Selling Digital & Physical Products & Services.

Creators can also engage in direct sales by offering merchandise or digital products like e-books or courses, leveraging platforms like Shopify, WooCommerce and Payd, a local platform in Kenya and East Africa. .

4. Building & Engaging Communities.

Tools such as Discord, Mighty Networks, and WhatsApp help in fostering an engaged community, enhancing the potential for monetization through memberships and exclusive content.

5. Best Practices for Success.

Deep audience understanding and strategic diversity in revenue streams are crucial. Creators should use analytics to refine their strategies continually and align their efforts with market trends.

6. Ethical Considerations.

Transparency about sponsorships and adherence to advertising regulations are essential to maintain trust and authenticity.

Conclusion.

My deepest gratitude goes to all the attendees who made the post-training discussions incredibly lively and insightful. It was a pleasure to share valuable knowledge and experiences from my perspectives, and equally, learn from the rich discussions we had.

In conclusion, content monetization offers incredible opportunities but requires a nuanced approach tailored to specific content types and audience needs.

Understanding and leveraging the right tools and platforms is key to turning creative output into a viable, substantial and sustainable revenue generating model.

Watch The Video Below:

Listen To The Audio Podcast Below: